Press Release
T. Rowe Price Selects New Enterprise Content Management and Customer Communications Platform From IBM and DeskNet
Software Helps Optimize Content and Prosesses Across Business Units
NEW YORK, NY (Market Wire) — IBM(NYSE:IBM) and DeskNet today announced that T. Rowe Price (NASDAQ: TROW), a global investment management firm with $190 billion in assets under management, has installed a new Enterprise Content Management system for enterprise publishing from IBM and business partner DeskNet Inc.
T. Rowe Price is using its new content management system to bring strategic benefit to its enterprise publishing efforts for marketing and sales. The system allows marketing and sales professionals to quickly assemble content from a variety of sources and deliver customized documents, rapidly, in response to client needs. By incorporating varied data sources, across its enterprise, T. Rowe Price is gaining the ability to cut costs, streamline business processes, ensure brand integrity, and efficiently manage tasks.
T. Rowe Price enterprise architect, Paul Macek comments, "Integrating IBM's Content Management technology into our existing DeskNet ContentWelder platform gives us a scalable foundation for our enterprise publishing architecture. The seamless integration creates enormous opportunity to dynamically assemble and brand client communications. Our high performance teams can now provide clients with more timely and personally relevant communications with this architecture."
The IBM and DeskNet solution is the foundation of T. Rowe Price's enterprise publishing and content management initiatives. The new solution tightly integrates the systems that support content authoring, conditioning, management, aggregation, dynamic composition, and business line personalization. T. Rowe Price will now store, capture, share, and repurpose content including office documents, xml, pdfs, and other digital images; in order to dynamically create customer communications on demand.
Previously, financial services, marketing, and customer communications activities were distributed along individual business lines. Now, with the combined IBM and DeskNet content management capabilities -- organizations have the ability to consolidate all customer communication activities onto a single platform. Based on open standards, content repositories, advanced document management capabilities, and Web technologies and services, this solution can be deployed across any technology base.
"In the competitive financial services market, DeskNet understands that the customer is king and content is currency," notes Brian Fitzsimons, President DeskNet Inc. "Our technologies are designed to help organizations personalize their client communications, getting messages out quickly, accurately, and more efficiently than ever before."
T. Rowe Price's Paul Macek, Enterprise Architect, will deliver the keynote address at The AIIM Conference and Exposition 2004, March 10, 2004, from 9:00 AM -10:00 AM on 'Building an Enterprise Publishing and Content Management Architecture for Financial Services.'
About T. Rowe Price: Founded in 1937, Baltimore-based T. Rowe Price (NASDAQ: TROW) is a global investment management firm with $190 billion in assets under management as of September 30, 2003. The firm provides a broad array of mutual funds, sub-advisory services, and separate account management for financial intermediaries, individual and institutional investors, and retirement plans. T. Rowe Price's disciplined, risk-aware investment approach focuses on diversification, style consistency, and fundamental research.
About DeskNet: DeskNet, Inc. is a leading developer of Automated Enterprise Customer Communications software. DeskNet's software solutions help organizations reduce costs, compress time to market, facilitate compliance, and provide a greater level of customer service through the creation of personalized, on-demand communication campaigns. For more information about DeskNet Inc., visit www.desknetinc.com.
About IBM: IBM is a leading information technology company, worldwide, with 80 years of leadership in helping businesses innovate. For more information about IBM, visit www.ibm.com.
