Press Release
DeskNet Announces General Availability of ContentWelder 5
Enterprise Customer Communications Platform Offers High-performance, Easy-to-use Enhancements for Delivering Relevant Personalized Communications
JERSEY CITY, N.J. (BUSINESS WIRE) Sept. 12, 2005
DeskNet Inc., provider of the leading enterprise customer communications platform for the financial services industry, announced today the general availability of ContentWelder 5, the latest version of its award-winning software. ContentWelder 5 offers numerous enhancements for delivering relevant personalized communications across every customer touch point, increasing customer retention, simplifying cross selling and reducing costs.
ContentWelder 5 is the result of a development cycle that produced more than 200 enhancements and included a select group of early adopters. Key enhancements include expanded multi-platform capabilities that allow ContentWelder to seamlessly integrate into any corporate infrastructure. Customer communications designed in QuarkXPress are now accessible throughout the enterprise to any user with a browser. Leveraging ContentWelder, organizations are able to tap into a global design community to create unique designs and relevant communications that are completely compliant. In addition, ContentWelder 5 offers scalability that enhances server throughput, making it possible to deliver millions of high-volume, highly graphical personalized customer communications exceptionally fast.
ContentWelder 5 significantly increases productivity across the customer communications lifecycle, offering real-time connectivity with relational databases that creates an on-demand environment by tying front-office marketing and creative development efforts directly to back-office data sources. This saves time and resources, speeds time to market for critical customer communications and delivers a competitive advantage. The software's easy-to-navigate graphical user interface makes it possible to set business rules that ensure individual communications conform to the corporation's brand identity and compliance requirements. These rules are then accessible to the organization's network of systems and individuals 24/7 so that every outbound critical customer communication remains in compliance.
Additional enhancements in ContentWelder 5 include:
- High quality multi-channel output — Organizations can utilize rich typographical controls, advanced image handling, unparalleled graphing capabilities and support for PANTONE and other proprietary color systems.
- Expanded interface capabilities — Companies can create their own customized, branded interface on top of the ContentWelder platform to tie the platform into existing corporate branded intranets and portals.
- Upgraded XML capabilities — ContentWelder 5 has its own XML engine, giving marketers the flexibility and speed needed to create multi-channel communication campaigns. Any ContentWelder or QuarkXPress user can easily apply meta-data or logic to create dynamic documents for print, email, web or wireless delivery.
- Compatibility with existing security framework — ContentWelder 5 easily integrates into SOA architectures, leveraging protocols such as SOAP, HTTP and HTTPS.
"ContentWelder 5 is the result of extensive customer feedback," said Brian Fitzsimons, co-CEO and president of DeskNet Inc. "It has become increasingly clear to the leaders in the industry we serve that effective customer communications are a combination of unique design, personalized messaging and real-time delivery. ContentWelder 5 makes it possible and accessible. Whether you are in marketing designing new concepts for execution, in sales trying to reach as many customers as quickly and relevantly as possible or working to streamline the compliance processes, ContentWelder delivers."
"ContentWelder 5 with Quark Dynamic Document Server is the first solution for the financial services industry to drive customer communications to new levels and enhance customer lifetime value. ContentWelder 5 leverages existing brand assets and QuarkXPress documents with specific compliance rules to create dynamic, personalized communications," said Linda Chase, acting president of Quark. "In an industry where brand identity and communications are closely linked, a constant exchange of richly designed, relevant and compliant communications differentiates service offerings and brand in the marketplace. Quark is excited by DeskNet's announcement because it will give organizations the ability to execute on their customer relationship strategies and realize greater revenue."
About DeskNet Inc.
DeskNet Inc., provider of the leading enterprise customer communications platform for the financial services industry, helps organizations increase revenue and transform their marketing and customer lifecycle strategies. DeskNet's award-winning products are unique in their ease of use and scalability. DeskNet solutions enable their clients to create an enterprise-publishing process for worldwide distribution, while centralizing management to facilitate corporate brand integrity and compliance. DeskNet is headquartered in Jersey City, NJ and has a customer base that includes some of the largest financial services organizations in the world, including Mellon Financial Corporation, Prudential Financial and T. Rowe Price. Founded in 1992, DeskNet, Inc. is privately held. For more information, visit www.desknetinc.com or call 201-946-7080.
